Main product of southwest airline is its air transportation to the passengers with in the US.General marketing mix analysis of southwest airlines in presented below. Marketing mix consists of four Ps of marketing which are product, price, place and promotion. ![]() Southwest Airlines had net income of 99 million dollar in year 2009 The Company also acquired AirTran Airways in September 2010. The company claims to be the most low cost fare offering company in the US because it does not offer the standard services that are offered by other airlines like first class cabin and airport lounge. It has a fleet of 547 Boeing planes trough which manages 3100 flights daily as of January 2011 (Koenig, 2004). ![]() Southwest Airlines only utilizes Boeing 737 jets for carrying passengers. It was the largest passenger carrier service in the United Stated as according to the passenger carried in June 2010. Southwest Airlines is US domestic Airline Company which was founded in March, 1967 in Dallas, Taxes.
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